• What I Am Reading | November 12, 2008| Leave a Comment

    Google Flu | By Google. “Each week, millions of users around the world search for online health information. As you might expect, there are more flu-related searches during flu season, more allergy-related searches during allergy season, and more sunburn-related searches during the summer. You can explore all of these phenomena using Google Trends. But can [...]

    Share
  • Credit Crisis: Good News For Online Performance Marketers| Leave a Comment

    The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]

    Share
  • Recession Perspective From Around The ‘Net| Leave a Comment

    I have complied a few key articles that I though wold be relevant to the reader of this blog: ENGAGE Consumers And Beat Any Crisis by Scott Nelson | Adotas.com ContentNext Special Analysis: Positive Bias: The Problem With the Latest Online Ad Forecasts by Amanda Natividad | PaidContent.org Some Respite for Consumers as Ad Clutter [...]

    Share
  • Is Online Education The Next Vertical To Bust?| Leave a Comment

    With the credit crunch starting to really take it’s tool in the online world is education the next victim? Auto, fiance and travel have all seen dramatic pullbacks in the ad network space so it makes sense that education will start to slow as consumers have less to spend, or does it? Education is linked [...]

    Share
  • Online Marketing Recession Updates| Leave a Comment

    Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven’t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]

    Share
  • Today in Online (Recession) Marketing News| Leave a Comment

    Here are a few articles that I found today relating to an online marketing recession. The news is of course not good. The positive note is that the industry as a whole did grow 15.2% YTD so far, this according to the IAB. I know a lot of people that would die for that type [...]

    Share
  • A Marriage Proposal Amid A Credit Crisis| Leave a Comment

    Over the past two weeks I have been largely offline. I flew out to London, England on September 22nd to present at the Internet Dating Conference and attend Ad-tech London. Both shows were very busy and full of new opportunities. With the weak US dollar, advertisers in the UK and European marketplace are positioned very [...]

    Share
  • CPM Rates Decline, Results Demanded!| Leave a Comment

    AlwaysON’s Bambi Fransisco interviews Rajeev Goel, co-founder and General Manager of PubMatic about the declining rates on many publishers sites. The rate drops are apparently anywhere between 12 percent and 20 percent, depending on the vertical. The verticals that were hardest hit in July were social networks, entertainment and gaming sites. There is definitely the [...]

    Share
  • Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment

    Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]

    Share

« Previous Page — Next Page »