- Today In Online Marketing | Friday, July 4, 2008| Leave a Comment
Borders.com brings bookstore buzz to Internet by Helen Leggatt | BizReport.com. “The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site.” Creating a niche is key for social marketers by Kristina Knight | BizReport.com. “Social [...]
- Today In Online Marketing | Wednesday, June 18, 2008| Leave a Comment
5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. “Why is it that some people appear to repel business while others have an abundance of business everywhere they look? On both the buy side and the sell side, a handful of missteps can ruin your industry reputation and leave you fighting an [...]
- Today In Online Marketing Tuesday June 10, 2008| Leave a Comment
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. “The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power “in generating awareness and traffic for, in this case, a brand that doesn’t even exist.” [...]
- Today In Online Marketing News – Thursday May 29, 2008| Leave a Comment
Start Raising Prices Now By George Stalk | Harvard Business Publishing. “We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points: * You will need to price with the response of your competitors clearly in mind. * You may [...]
- Today In Online Marketing News – Wednesday May 7, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Wednesday May 7, 2008 When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with more than 30% of Internet [...]
- Today In Online Marketing News – Tuesday, May 6, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008. The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!.” [...]
- Today In Online Marketing News – Tuesday, April 22, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Tuesday, April 22, 2008 Security firms scrutinise Phorm | BBC News. This is an interesting one – Phone’s cookies may be blocked by security programs. I can only imagine the lawsuits that will fly if that happens. Google Isn’t The Only One By Clarie [...]
- Today In Online Marketing News – Wednesday April 9, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Wednesday April 9, 2008 I Saw The Future Of Social Networking The Other Day by Michael Arrington | TechCrunch. Arrington discusses the future of social networking, which appears to be launching soon on the iPhone. Economy Has Become a Drag on Silicon Valley By [...]
- Today In Online Marketing News – Tuesday April 8, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Tuesday April 8, 2008 Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn” (pdf). The title is self-explanatory. Readers interested in recession marketing online should read [...]
- The Offline Impact of Online Ads| Leave a Comment
There was a blog posting in Mashable last night that discussed Magid Abraham’s (CEO of comScore) findings in a recent study. Abraham noted that “online campaigns increase sales more at advertisers’ retail cash registers than on their websites.” The report goes on to state that it is not that online sales did not increase due [...]
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