• How to Effectively Test Your PPC Ads| Leave a Comment

    Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.

  • What I Am Reading | November 13, 2008| Leave a Comment

    Nielsen: 80% of US adults have shopped online since May by Kristina Knight | BizReport.com. “Online shopping isn’t going anywhere. According to the latest research from Nielsen Online, nearly 80% of US adults purchased a product online within the last six months. The majority of the purchases have been made in the travel sector.”

    Google [...]

  • Phorm Is Legal, Quality Score Updates, Porn Vs’ Social| 1 Comment

    A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, “After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm’s products are capable of being operated in [a legal manner],” the statement read, if users are “presented with an unavoidable statement about the product and [...]

  • Google Ad Manager, Importance of Metrics Measurment, Social Media ROI| 1 Comment

    Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger third-party support (Ad Networks), support in 32 languages, as well as geo, date, banwidth, browesrs and domain custom targeting. It also of course can be integrated into AdSense campaigns. Users will need an AdSense [...]

  • Google’s Realtime Qualilty Score Update & More| Leave a Comment

    This evening Google announced their latest round of quality score updates. There are three main points:

    Quality Score will now be more accurate because it will be calculated at the time of each search query

    Keywords will no longer be marked ‘inactive for search’

    ‘First page bid’ will replace ‘minimum bid’ in your account

    I don’t pretend [...]

  • Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment

    Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]

  • Today In Online Marketing | Thursday, July 10, 2008| Leave a Comment

    Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. “Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, in exchange for providing Yahoo [...]

  • Today In Online Marketing | Wednesday, July 9, 2008| Leave a Comment

    Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. “Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms – including search, social media, online video, gaming, interactive TV, and digital out-of-home – appear to be slowing, Interpublic’s Magna Global unit this morning released an [...]

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