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	<title>Marc Porcelli &#187; Search Marketing</title>
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	<link>http://www.marcporcelli.com</link>
	<description>Analysis and News from an Online Performance Marketer &#38; Advertiser</description>
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		<title>How to Effectively Test Your PPC Ads</title>
		<link>http://www.marcporcelli.com/2010/01/13/how-to-effectively-test-your-ppc-ads/</link>
		<comments>http://www.marcporcelli.com/2010/01/13/how-to-effectively-test-your-ppc-ads/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 09:29:27 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=534</guid>
		<description><![CDATA[Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research &#038; Findings. I particularly value what Jonathan has to say being that he was the Founder &#038; Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Introduces Bid Simulator</title>
		<link>http://www.marcporcelli.com/2009/08/04/google-introduces-bid-simulator/</link>
		<comments>http://www.marcporcelli.com/2009/08/04/google-introduces-bid-simulator/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 23:25:39 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=368</guid>
		<description><![CDATA[Google this week announced Bid Simulator which is a tool that can give search marketers a sense of cost and scale. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/04/google-introduces-bid-simulator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What I Am Reading &#124; November 13, 2008</title>
		<link>http://www.marcporcelli.com/2008/11/13/what-i-am-reading-november-13-2008/</link>
		<comments>http://www.marcporcelli.com/2008/11/13/what-i-am-reading-november-13-2008/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 05:05:57 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=133</guid>
		<description><![CDATA[Nielsen: 80% of US adults have shopped online since May by Kristina Knight &#124; BizReport.com. &#8220;Online shopping isn&#8217;t going anywhere. According to the latest research from Nielsen Online, nearly 80% of US adults purchased a product online within the last six months. The majority of the purchases have been made in the travel sector.&#8221; Google [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Phorm Is Legal, Quality Score Updates, Porn Vs&#8217; Social</title>
		<link>http://www.marcporcelli.com/2008/09/17/phorm-is-legal-quality-score-updates-porn-vs-social/</link>
		<comments>http://www.marcporcelli.com/2008/09/17/phorm-is-legal-quality-score-updates-porn-vs-social/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 01:36:31 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Rankings]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[UK Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=118</guid>
		<description><![CDATA[A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, &#8220;After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm&#8217;s products are capable of being operated in [a legal manner],&#8221; the statement read, if users are &#8220;presented with an unavoidable statement about the product and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Your Competitors Online, Geographic Performance, Recession Marketing, Special K</title>
		<link>http://www.marcporcelli.com/2008/09/08/tracking-your-competitors-online-geographic-performance-recession-marketing-special-k/</link>
		<comments>http://www.marcporcelli.com/2008/09/08/tracking-your-competitors-online-geographic-performance-recession-marketing-special-k/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 02:17:49 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Competitive Intelligence Online]]></category>
		<category><![CDATA[Geographic Adwords]]></category>
		<category><![CDATA[recession marketing online]]></category>
		<category><![CDATA[Special K ROI]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=117</guid>
		<description><![CDATA[Being that this is an online marketing blog and having a strong interest in competitive intelligence, it only makes sense to focus on competitive intelligence. I came across two articles recently that readers should find interesting. The first, Six Ways to Track Your Competitors Online offers some basic techniques to use. Related is one of [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/09/08/tracking-your-competitors-online-geographic-performance-recession-marketing-special-k/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Ad Manager, Importance of Metrics Measurment, Social Media ROI</title>
		<link>http://www.marcporcelli.com/2008/08/27/google-ad-manager-importance-of-metrics-measurment-social-media-roi/</link>
		<comments>http://www.marcporcelli.com/2008/08/27/google-ad-manager-importance-of-metrics-measurment-social-media-roi/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 12:41:20 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Creatives]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Google Ad Manager]]></category>
		<category><![CDATA[Metric Measurment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=114</guid>
		<description><![CDATA[Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger third-party support (Ad Networks), support in 32 languages, as well as geo, date, banwidth, browesrs and domain custom targeting. It also of course can be integrated into AdSense campaigns. Users will need an AdSense [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/08/27/google-ad-manager-importance-of-metrics-measurment-social-media-roi/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Realtime Qualilty Score Update &amp; More</title>
		<link>http://www.marcporcelli.com/2008/08/21/googles-realtime-qualilty-score-update-more/</link>
		<comments>http://www.marcporcelli.com/2008/08/21/googles-realtime-qualilty-score-update-more/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 02:43:00 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[first page bid]]></category>
		<category><![CDATA[google quality score update]]></category>
		<category><![CDATA[Realtime quality score]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=113</guid>
		<description><![CDATA[This evening Google announced their latest round of quality score updates. There are three main points: Quality Score will now be more accurate because it will be calculated at the time of each search query Keywords will no longer be marked &#8216;inactive for search&#8217; &#8216;First page bid&#8217; will replace &#8216;minimum bid&#8217; in your account I [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/08/21/googles-realtime-qualilty-score-update-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsered Text and Email Provide Awarness Lift, Recession Marketing</title>
		<link>http://www.marcporcelli.com/2008/08/20/sponsered-text-and-email-provide-awarness-lift-recession-marketing/</link>
		<comments>http://www.marcporcelli.com/2008/08/20/sponsered-text-and-email-provide-awarness-lift-recession-marketing/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 22:26:11 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Creatives]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[UK Marketing]]></category>
		<category><![CDATA[Brand awarness lift]]></category>
		<category><![CDATA[online lift]]></category>
		<category><![CDATA[Text and Email lift]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=111</guid>
		<description><![CDATA[Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent &#8211; interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/08/20/sponsered-text-and-email-provide-awarness-lift-recession-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today In Online Marketing &#124; Thursday, July 10, 2008</title>
		<link>http://www.marcporcelli.com/2008/07/10/today-in-online-marketing-thursday-july-10-2008/</link>
		<comments>http://www.marcporcelli.com/2008/07/10/today-in-online-marketing-thursday-july-10-2008/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 14:59:23 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Mergers And Acquisitions]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Video Advertising]]></category>
		<category><![CDATA[Turner]]></category>
		<category><![CDATA[Videoegg]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[YouTube Monitization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=104</guid>
		<description><![CDATA[Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal &#124; PaidContent.org. &#8220;Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, in exchange for providing Yahoo [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/07/10/today-in-online-marketing-thursday-july-10-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today In Online Marketing &#124; Wednesday, July 9, 2008</title>
		<link>http://www.marcporcelli.com/2008/07/09/today-in-online-marketing-wednesday-july-9-2008/</link>
		<comments>http://www.marcporcelli.com/2008/07/09/today-in-online-marketing-wednesday-july-9-2008/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 14:14:33 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[NebuAd]]></category>
		<category><![CDATA[Online Privacy]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=103</guid>
		<description><![CDATA[Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese &#124; MediaPost.com. &#8220;Warning that the &#8220;hyper acceleration&#8221; of some of the fastest growing emerging media platforms &#8211; including search, social media, online video, gaming, interactive TV, and digital out-of-home &#8211; appear to be slowing, Interpublic&#8217;s Magna Global unit this morning released an [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/07/09/today-in-online-marketing-wednesday-july-9-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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