Archive for the ‘UK Marketing’ Category
Monday, June 9th, 2008
Today In Online Marketing News – Monday, June 9 2008
Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year By Amanda Natividad | PaidContent.com. "Nearly two years ago we had our first Social Media Deals Report in which we recounted the social media VC and ...
Posted in Ad Networks, Creatives, Legal, Mergers And Acquisitions, Monitization, Rankings, Search Marketing, Social Networking, UK Marketing | No Comments »
Friday, April 25th, 2008
Here are some of the articles that caught my attention today: Friday, April 25, 2008
Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?
Three Reasons Your Visitors Don't Convert to Leads ...
Posted in Ad Networks, Behavioral Targeting, Legal, Mergers And Acquisitions, Online Marketing, Social Networking, UK Marketing | No Comments »
Wednesday, April 9th, 2008
Here are some of the articles that caught my attention today: Wednesday April 9, 2008
I Saw The Future Of Social Networking The Other Day by Michael Arrington | TechCrunch. Arrington discusses the future of social networking, which appears to be launching soon on the iPhone.
Economy Has Become a Drag on ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, UK Marketing | No Comments »
Tuesday, April 8th, 2008
Here are some of the articles that caught my attention today: Tuesday April 8, 2008
Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn" (pdf). The title is self-explanatory. Readers interested in ...
Posted in Behavioral Targeting, Creatives, Monitization, Online Marketing, Recession Marketing, UK Marketing | No Comments »
Sunday, April 6th, 2008
I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI.
Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. ...
Posted in Code, Legal, Monitization, UK Marketing | No Comments »
Friday, April 4th, 2008
There has been so much talk about Phorm and privacy concerns in the UK, but over here in the United States it’s been fairly quite. NebuAd is getting some attention such as a post the appeared on AlwaysOn’s blog called Selling (to) the Community and most recently Right-Now Buyers.
In the ...
Posted in Legal, Mergers And Acquisitions, Monitization, UK Marketing | No Comments »
Monday, March 31st, 2008
There was a great post last week on Gigaom called, Privacy Isn’t Phorm’s Biggest Problem. Phorm, as readers of this blog know delivers ISP targeted banner advertising. Phorm has been increasingly under pressure from privacy groups due to it’s targeting methods which are based on where and what users do ...
Posted in Ad Networks, UK Marketing | No Comments »
Sunday, March 23rd, 2008
Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, ...
Posted in Advertising Agencies, Monitization, Social Networking, UK Marketing | No Comments »
Thursday, March 13th, 2008
AOL has sure had its share of news this week. Today came the announcement that they had purchased social networking site, Bebo.com. Bebo has some 40 million users worldwide with its strengths lying in the UK. The acquisition closed for some $850 million dollars. We’ll have to see how ...
Posted in Advertising Agencies, Affiliate Marketing, Code, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking, UK Marketing | No Comments »
Monday, March 10th, 2008
I had all these great ideas on what to blog about today, but Monday took its toll on me. That being said, there were two significant articles I read today which tie into one another.
The first article was To Aim Ads, Web is Keeping Closer Eye on You which ...
Posted in Legal, Monitization, Online Marketing, Recession Marketing, UK Marketing | 2 Comments »
