• A Marriage Proposal Amid A Credit Crisis| Leave a Comment

    Over the past two weeks I have been largely offline. I flew out to London, England on September 22nd to present at the Internet Dating Conference and attend Ad-tech London. Both shows were very busy and full of new opportunities.
    With the weak US dollar, advertisers in the UK and European marketplace are positioned very well [...]

  • Phorm Is Legal, Quality Score Updates, Porn Vs’ Social| 1 Comment

    A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, “After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm’s products are capable of being operated in [a legal manner],” the statement read, if users are “presented with an unavoidable statement about the product and [...]

  • CPM Rates Decline, Results Demanded!| Leave a Comment

    AlwaysON’s Bambi Fransisco interviews Rajeev Goel, co-founder and General Manager of PubMatic about the declining rates on many publishers sites. The rate drops are apparently anywhere between 12 percent and 20 percent, depending on the vertical. The verticals that were hardest hit in July were social networks, entertainment and gaming sites. There is definitely the [...]

  • Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment

    Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]

  • Today In Online Marketing News – Monday, June 9 2008| Leave a Comment

    Today In Online Marketing News – Monday, June 9 2008

    Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year By Amanda Natividad | PaidContent.com. “Nearly two years ago we had our first Social Media Deals Report in which we recounted the social media VC and M&A deals in various categories [...]

  • Today In Online Marketing News – Friday, April 25, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday, April 25, 2008

    Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?

    Three Reasons Your Visitors Don’t Convert to Leads By Bryan Eisenberg | The [...]

  • Today In Online Marketing News – Wednesday April 9, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Wednesday April 9, 2008

    I Saw The Future Of Social Networking The Other Day by Michael Arrington | TechCrunch. Arrington discusses the future of social networking, which appears to be launching soon on the iPhone.

    Economy Has Become a Drag on Silicon Valley By Matt Richtel [...]

  • Today In Online Marketing News – Tuesday April 8, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday April 8, 2008

    Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn” (pdf). The title is self-explanatory. Readers interested in recession marketing online should read [...]

  • The Technology Behind Phorm And NebuAd: Deep Packet Inspection (DPI)| Leave a Comment

    I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI.
    Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. Network neutrality is defined in [...]

  • Phorm Is Not Alone, NebuAd Discusses ISP Data Sensitivities| Leave a Comment

    There has been so much talk about Phorm and privacy concerns in the UK, but over here in the United States it’s been fairly quite. NebuAd is getting some attention such as a post the appeared on AlwaysOn’s blog called Selling (to) the Community and most recently Right-Now Buyers.
    In the posts, NebuAd’s CEO Robert [...]

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