- Phorm, Does It Perform?| Leave a Comment
There was a great post last week on Gigaom called, Privacy Isn’t Phorm’s Biggest Problem. Phorm, as readers of this blog know delivers ISP targeted banner advertising. Phorm has been increasingly under pressure from privacy groups due to it’s targeting methods which are based on where and what users do online. Stacey Higginbotham, who wrote [...]
- ISP Targeting Ad Company Phorm Gets Targeted| Leave a Comment
Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide [...]
- AOL Buys Bebo.com and Google Ad Manager| Leave a Comment
AOL has sure had its share of news this week. Today came the announcement that they had purchased social networking site, Bebo.com. Bebo has some 40 million users worldwide with its strengths lying in the UK. The acquisition closed for some $850 million dollars. We’ll have to see how this pans out with the Yahoo [...]
- More On Phorm and Domestic Data Collection| 2 Comments
I had all these great ideas on what to blog about today, but Monday took its toll on me. That being said, there were two significant articles I read today which tie into one another. The first article was To Aim Ads, Web is Keeping Closer Eye on You which appeared in the New York [...]
- Sanberg Joins Facebook, NebuAd and Phorm Expand and Turn Launches Turn Smart Market| Leave a Comment
Today it was announced that Sheryl Sanberg is joining Facbebook as the new COO. Sandberg was a six-year veteran with Google as their VP of global online sales and operations. Sanberg will defiantly have her hands full with Facebook as they are churning out money faster than it’s coming in. More importantly, the advertising inventory [...]
- Should You Advertise or Promote Online In The UK?| Leave a Comment
Yes, you should defiantly be advertising in the UK. According to today’s eMarketer report, 36.8 million users in the UK are online. Further to this in 2012, the report suggests close to 43 million users or a projected 70% of the population will be online. That’s 14 million UK Households that have a high-speed Internet [...]
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