Archive for the ‘Video Advertising’ Category
Friday, July 11th, 2008
Internet Bigcos - How The Market Sees Them by Bernaard Lunn | ReadWriteWeb.com. "In this post we provide data that shows how public market investors see 7 of the Internet bigcos we listed in our current poll (repeated below). In particular this data provides some background insight into the the ...
Posted in Mergers And Acquisitions, Monitization, Rankings, Video Advertising | No Comments »
Thursday, July 10th, 2008
Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. "Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, ...
Posted in Ad Networks, Advertising Agencies, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Video Advertising | No Comments »
Tuesday, June 10th, 2008
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. "The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power "in generating awareness and traffic for, in this case, a ...
Posted in Ad Networks, Behavioral Targeting, Creatives, Mergers And Acquisitions, Monitization, Recession Marketing, Social Networking, Video Advertising | No Comments »
Sunday, June 8th, 2008
Today In Online Marketing News – Sunday June 8, 2008
Google Search Ads Rile Its Big Customers By Emily Steel | The Wall Street Journal. "As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees ...
Posted in Creatives, Mergers And Acquisitions, Monitization, Online Marketing, Search Marketing, Social Networking, Video Advertising | No Comments »
Tuesday, April 8th, 2008
Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here.
Of particular interest was an article by the publication titled, Getting Engaged: ...
Posted in Advertising Agencies, Creatives, Social Networking, Video Advertising | No Comments »
Tuesday, March 11th, 2008
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics.
The ...
Posted in Advertising Agencies, Creatives, Monitization, Online Marketing, Video Advertising | No Comments »
Wednesday, February 20th, 2008
Video is all the hype of late, especially when it comes to online advertising. As advertisers we are always looking to target new verticals and distribution channels. Video Ads are appealing for a number of different reasons, but do they add value? Specifically, do they ad value for direct response ...
Posted in Advertising Agencies, Creatives, Video Advertising | No Comments »
