Comments for MarcPorcelli.com http://www.marcporcelli.com Online Marketing News and Analysis From A Direct Response Marketers Perspective Wed, 20 Aug 2008 07:14:55 +0000 http://wordpress.org/?v=2.5.1 Comment on Competitive Intelligence and Online Marketing by Singlesnet Loses Key Employee. « The Paradigm Shift http://www.marcporcelli.com/2008/03/08/competitive-intelligence-and-online-marketing/#comment-30 Singlesnet Loses Key Employee. « The Paradigm Shift Sun, 10 Aug 2008 18:36:07 +0000 http://www.marcporcelli.com/2008/03/08/competitive-intelligence-and-online-marketing/#comment-30 [...] competitive intelligence [...] [...] competitive intelligence [...]

]]> Comment on Does Banner Advertising Still Work? A DR Advertisers Perspective by Singlesnet Loses Key Employee. « The Paradigm Shift http://www.marcporcelli.com/2008/03/17/does-banner-advertising-still-work-a-dr-advertisers-perspective/#comment-29 Singlesnet Loses Key Employee. « The Paradigm Shift Sun, 10 Aug 2008 18:34:56 +0000 http://www.marcporcelli.com/2008/03/17/does-banner-advertising-still-work-a-dr-advertisers-perspective/#comment-29 [...] banner advertising. [...] [...] banner advertising. [...]

]]> Comment on How To Reduce Affiliate Fraud – Delay Payments Two To Four Months by admin http://www.marcporcelli.com/2008/03/26/how-to-reduce-affiliate-fraud-%e2%80%93-delay-payments-two-to-four-months/#comment-16 admin Mon, 07 Apr 2008 23:44:47 +0000 http://www.marcporcelli.com/2008/03/26/how-to-reduce-affiliate-fraud-%e2%80%93-delay-payments-two-to-four-months/#comment-16 Carsten, I agree it's not a realistic way to handle the fraud. In many cases advertisers can curtain all of this through pro-active measures, but the vast majority still do not. Your totally right, no affiliate will front the money for two months...that just wont happen. I read your post and you have some great points. Thanks for you comments. Carsten,

I agree it’s not a realistic way to handle the fraud. In many cases advertisers can curtain all of this through pro-active measures, but the vast majority still do not.

Your totally right, no affiliate will front the money for two months…that just wont happen.

I read your post and you have some great points.

Thanks for you comments.

]]> Comment on Pepperjam and Commission Junction Feud Rings A Bell by admin http://www.marcporcelli.com/2008/03/07/pepperjam-and-commission-junction-feud-rings-a-bell/#comment-14 admin Mon, 07 Apr 2008 18:16:09 +0000 http://www.marcporcelli.com/2008/03/07/pepperjam-and-commission-junction-feud-rings-a-bell/#comment-14 I am not sure if the CJ account was terminated, of if Azoogle decided to just pull break-off. Azoogle like all affiliate networks had relationships through other networks (who exclusively represented certain offers) and directly. I am not sure if the CJ account was terminated, of if Azoogle decided to just pull break-off.

Azoogle like all affiliate networks had relationships through other networks (who exclusively represented certain offers) and directly.

]]> Comment on How To Reduce Affiliate Fraud – Delay Payments Two To Four Months by Carsten Cumbrowski http://www.marcporcelli.com/2008/03/26/how-to-reduce-affiliate-fraud-%e2%80%93-delay-payments-two-to-four-months/#comment-13 Carsten Cumbrowski Mon, 07 Apr 2008 13:29:06 +0000 http://www.marcporcelli.com/2008/03/26/how-to-reduce-affiliate-fraud-%e2%80%93-delay-payments-two-to-four-months/#comment-13 Bad idea, at least in affiliate marketing, different story for contextual ads maybe. In affiliate marketing is the risk already shifted from the advertiser side to the publishers. Publishers (affiliates) also have costs and it would increase their business risk significantly, if they would have to front money for two to four months in the hope that the advertiser will pay them eventually. It also creates problems for the affiliates to determine their actual ROI in a timely manner. An earnings report is only doing the trick partially, if earnings can be deducted until the date when actual payments are being initiated by the advertiser. I talked a bit more about those things at a blog post at Search Engine Journal last year http://www.searchenginejournal.com/google-adwords-and-paid-search-cpa-vs-existing-cpc-model/5499/ Bad idea, at least in affiliate marketing, different story for contextual ads maybe.

In affiliate marketing is the risk already shifted from the advertiser side to the publishers. Publishers (affiliates) also have costs and it would increase their business risk significantly, if they would have to front money for two to four months in the hope that the advertiser will pay them eventually.

It also creates problems for the affiliates to determine their actual ROI in a timely manner. An earnings report is only doing the trick partially, if earnings can be deducted until the date when actual payments are being initiated by the advertiser.

I talked a bit more about those things at a blog post at Search Engine Journal last year

http://www.searchenginejournal.com/google-adwords-and-paid-search-cpa-vs-existing-cpc-model/5499/

]]> Comment on Pepperjam and Commission Junction Feud Rings A Bell by Carsten Cumbrowski http://www.marcporcelli.com/2008/03/07/pepperjam-and-commission-junction-feud-rings-a-bell/#comment-12 Carsten Cumbrowski Mon, 07 Apr 2008 13:22:05 +0000 http://www.marcporcelli.com/2008/03/07/pepperjam-and-commission-junction-feud-rings-a-bell/#comment-12 You mean the AzoogleAds publisher account at CJ was terminated, right? Was that when AzoogleAds moved away from being a super affiliate and having relationships with advertisers via a traditional affiliate network to having direct relationships with the advertisers instead? You mean the AzoogleAds publisher account at CJ was terminated, right?

Was that when AzoogleAds moved away from being a super affiliate and having relationships with advertisers via a traditional affiliate network to having direct relationships with the advertisers instead?

]]> Comment on Does Banner Advertising Still Work? A DR Advertisers Perspective by yardley.ca » Great new blog on performance marketing http://www.marcporcelli.com/2008/03/17/does-banner-advertising-still-work-a-dr-advertisers-perspective/#comment-10 yardley.ca » Great new blog on performance marketing Mon, 24 Mar 2008 14:24:23 +0000 http://www.marcporcelli.com/2008/03/17/does-banner-advertising-still-work-a-dr-advertisers-perspective/#comment-10 [...] Does Banner Advertising Still Work? [...] [...] Does Banner Advertising Still Work? [...]

]]> Comment on More On Phorm and Domestic Data Collection by admin http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/#comment-8 admin Tue, 11 Mar 2008 17:19:34 +0000 http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/#comment-8 Bill thanks for the insight, great perspective in your article. Bill thanks for the insight, great perspective in your article.

]]> Comment on More On Phorm and Domestic Data Collection by BILLinBCN http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/#comment-7 BILLinBCN Tue, 11 Mar 2008 16:29:39 +0000 http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/#comment-7 <b>ISPs, portals, and ad networks have dropped the ball.</b> They have allowed the behavior targeting debate to spin out of their control, leaving the conversation in the hands of privacy evangelicals that represent only a vocal minority. As a result, most consumers and law-makers have concluded that ad targeting is a consumer protection issue. My recommendation to ad networks, ISPs and portals (available in full at http://www.broodingSavage.com) is to take back the debate. With a modicum of marketing and consumer-friendly product offering, behavioral targeting can become the hero of its age, instead of the defiling villain. ISPs, portals, and ad networks have dropped the ball. They have allowed the behavior targeting debate to spin out of their control, leaving the conversation in the hands of privacy evangelicals that represent only a vocal minority. As a result, most consumers and law-makers have concluded that ad targeting is a consumer protection issue.

My recommendation to ad networks, ISPs and portals (available in full at http://www.broodingSavage.com) is to take back the debate. With a modicum of marketing and consumer-friendly product offering, behavioral targeting can become the hero of its age, instead of the defiling villain.

]]> Comment on Pepperjam and Commission Junction Feud Rings A Bell by experienceadvertising http://www.marcporcelli.com/2008/03/07/pepperjam-and-commission-junction-feud-rings-a-bell/#comment-6 experienceadvertising Mon, 10 Mar 2008 03:32:24 +0000 http://www.marcporcelli.com/2008/03/07/pepperjam-and-commission-junction-feud-rings-a-bell/#comment-6 Ya man I remember when that happened too. I think its totally a conflict of interest in this case. Ya man I remember when that happened too. I think its totally a conflict of interest in this case.

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