• Today In Online Marketing Tuesday June 10, 2008| Leave a Comment

    Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. “The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power “in generating awareness and traffic for, in this case, a brand that doesn’t even exist.”

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  • Today In Online Marketing News – Thursday April 10, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Thursday April 10, 2008

    Ad Nets to Proliferate By Brian Morrissey| AdWeek. According to the Rubicon Project there are currently some 300 ad networks. Growth is expected to continue, “particularly among specialized networks that cater to brand advertisers.” Basically this means the growth will be [...]

  • Phorm, Does It Perform?| Leave a Comment

    There was a great post last week on Gigaom called, Privacy Isn’t Phorm’s Biggest Problem. Phorm, as readers of this blog know delivers ISP targeted banner advertising. Phorm has been increasingly under pressure from privacy groups due to it’s targeting methods which are based on where and what users do online.
    Stacey Higginbotham, who wrote the [...]

  • LiveHTTPHeaders: Online Competitive Intelligence And Ad Networks| 1 Comment

    There are many ad networks out there that delivery a ton of inventory. Often times it is the networks that have the best reach which get the most attention. Personally, I could care less what percentage of the population that networks hit, I am interested in inventory that is reasonably priced which converts.
    Here are the [...]