- AOL + Platform A = For Sale Sign| Leave a Comment
I remember when I was just getting onto the Internet as a kid living in New Jersey. I had a Macintosh PowerPC and a blazing fast V.22 USRobotics dial-up modem at blazing speeds of 1,200 bps! I even had a fancy computer desk from MacMall. Those where the days of telnet and newsgroups. I made [...]
- The Future of Online Video Advertising – CPA| Leave a Comment
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics. The leaders in the space [...]
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