AzoogleAds | Marc Porcelli

Epic Advertising posts strong 2008 and Q4 gains as recession-resistant marketers increase activity, move to multi-platform online campaigns| 1 Comment
Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, today announced strong 2008 results, posting core revenue gains of 29 percent over 2007.

Affiliate Summit West Recap| Leave a Comment
This year’s Affiliate Summit was hands down the most productive show I have attended in the last few years (and I have attended many shows)! Ad:tech traditionally has been a great show, but the only one I find beneficial these days is ad:tech SF. In my experience, many decision-makers attend and more business gets done. [...]

Singlesnet to Epic Advertising (AzoogleAds)| Leave a Comment
As most of you know, I have returned to Epic Advertising – parent company to AzoogleAds as the VP of Sales. I was formally the CMO of Singlesnet.com for 16-months. I have taken a brief hiatus from writing this blog during my transition. I will be back in the swing of things soon, updating the [...]

How To Reduce Affiliate Fraud – Delay Payments Two To Four Months| 4 Comments
I came across a very interesting study by Benjamin G. Edelman last night titled, “Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud.” There is also a useful Q&A synopsis that can be found via Harvard Business’s Working Knowledge, titled, “Reducing Risk with Online Advertising” which outlines the main [...]

Pepperjam and Commission Junction Feud Rings A Bell| 3 Comments
Affiliate marketing is a highly competitive business; the key phrase here being “business.” So what happens when you have a larger business that is threatened by the growth of a smaller business? In my experience it generally equates to one business being threatened and turning to protective measures. Take for instance the feud that occurred [...]

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