• Behavioural Targeting On the ISP Level Gets Targeted| Leave a Comment

    Readers of this blog will know I have been posting about Phorm and Nebuad for some time. The technology is promising, but too intrusive for many users comfort levels. Today, Nebuad CEO Bob Dykes announced he was resigning from the company. Since the early summer congress has been paying very close attention to the technology [...]

  • ISP Targeting Ad Company Phorm Gets Targeted| Leave a Comment

    Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide [...]