- AOL Buys Bebo.com and Google Ad Manager| Leave a Comment
AOL has sure had its share of news this week. Today came the announcement that they had purchased social networking site, Bebo.com. Bebo has some 40 million users worldwide with its strengths lying in the UK. The acquisition closed for some $850 million dollars. We’ll have to see how this pans out with the Yahoo [...]
- The Future of Online Video Advertising – CPA| Leave a Comment
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics. The leaders in the space [...]
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