- Online Privacy: The Network Advertising Initiative (NAI) And The FTC| Leave a Comment
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in. As one would suspect the ad industry is arguing that new regulations [...]
- The Technology Behind Phorm And NebuAd: Deep Packet Inspection (DPI)| Leave a Comment
I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI. Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. Network neutrality is defined [...]
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