• Behavioural Targeting On the ISP Level Gets Targeted| Leave a Comment

    Readers of this blog will know I have been posting about Phorm and Nebuad for some time. The technology is promising, but too intrusive for many users comfort levels. Today, Nebuad CEO Bob Dykes announced he was resigning from the company. Since the early summer congress has been paying very close attention to the technology [...]

  • Google Ad Planner, Top 50 Advertisers, Scrabulous and Facebook| Leave a Comment

    Many publishers (and advertisers) question web statistics, when Google announced back in June that they would be releasing Ad Planner, many people paid attention. I came across a posting today by John Battelle, Exclusive: A Look at Google Ad Planner Data Vs. Comscore that I found relevant – anyone interested in Ad Planner should check [...]

  • Today In Online Marketing | July 1, 2008| Leave a Comment

    CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com “CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide.”

    Performics Becomes Google Affiliate Network by Brook [...]

  • Today In Online Marketing | Wednesday, June 18, 2008| Leave a Comment

    5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. “Why is it that some people appear to repel business while others have an abundance of business everywhere they look? On both the buy side and the sell side, a handful of missteps can ruin your industry reputation and leave you fighting an [...]

  • Today In Online Marketing | Tuesday, June 16, 2008| Leave a Comment

    Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. “Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It’s Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels.”

    Social Networking Gets a Sanity Check By [...]

  • Today In Online Marketing | Wednesday June 11, 2008| Leave a Comment

    A new flavor of Google Trends By Heej Hwang | Google. “The latest version of Google Trends is now live! If you’ve used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can [...]

  • Today In Online Marketing News – Tuesday, May 6, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.

    The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!.”

    Lessons from [...]

  • Engagement and Conversational Advertising On Social Networks| Leave a Comment

    I came across an article on CCNMoney.com earlier this week relating to slide.com which was founded by Max Levchin. Levchin is known for co-founding and selling PayPal to eBay back in 2002 for $1.5 billion. The article, Are these widgets worth half a billion? got my attention. Widgets have potential, but in their current state [...]

  • ISP Targeting Ad Company Phorm Gets Targeted| Leave a Comment

    Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide [...]

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