Google | Marc Porcelli

Google Expands Conversion Optimizer| 1 Comment
Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales. The move should [...]

Today In Online Marketing | July 1, 2008| Leave a Comment
CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com “CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide.” Performics Becomes Google Affiliate Network by [...]

Today In Online Marketing | Sunday, June 29, 2008| Leave a Comment
First luxury brand runs MySpace ad campaign By Helen Leggatt | BizReport.com. “The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class ‘bling’?” Free Online Webinar For Googles Analysis Products By Google. “Staying competitive [...]

Today In Online Marketing | Friday, June 20, 2008| Leave a Comment
Brought to You by . . . Anyone? By Peter Whoriskey | The Washington Post. “One of the nation’s leading sponsors of online media, Rob Wrubel lays out as much as $20 million a month for Internet ads. Over time, his firm’s ad buys have supported a wide spectrum of Web content, from video clips [...]

Today In Online Marketing | Thursday, June 19, 2008| Leave a Comment
Web use at work can be constructive, study says By Associated Press | Cnn.com. “It’s no secret that people sneak in some personal e-mail and Web surfing when they’re supposed to be working.” NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. “With lawmakers gearing up to grill online ad executives, [...]

Today In Online Marketing, Friday June, 13 2008| Leave a Comment
Almost 75 per cent of Canadians use Internet By LuAnn LaSalle | The Toronto Star. “MONTREAL–Almost all 16- and 17-year-olds in Canada have used the Internet either for doing school work, sending text messages, playing video games or listening to music, according to a study released today.” A new flavor of Google Trends By Heej [...]

Today In Online Marketing News – Sunday June 8, 2008| Leave a Comment
Today In Online Marketing News – Sunday June 8, 2008 Google Search Ads Rile Its Big Customers By Emily Steel | The Wall Street Journal. “As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.” Who [...]

Online Privacy: The Network Advertising Initiative (NAI) And The FTC| Leave a Comment
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in. As one would suspect the ad industry is arguing that new regulations [...]

Google To Sell Performics Search Marketing Optimization Business| Leave a Comment
With the acquisition of the DoubleClick Performics there has been a lot of conversation in the blogsphere about Google owning a SEO firm, Performics. Google yesterday announced that they will be splitting Performics into two separate companies. One for Affiliate Marketing and one for Search Marketing. The Search Marketing business due to clear conflicts of [...]

Resource | How To Prevent Fraud| Leave a Comment
For readers interested in online marketing fraud Google has some advice on preventing it. Specifically Google emphasizes the usefulness of analyze incoming IP addresses. For more information on click fraud try Google’s, Ad Traffic Quality Resource Center.

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