• Today In Online Marketing News – Wednesday May 7, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Wednesday May 7, 2008

    When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with more than 30% of Internet [...]

  • Today In Online Marketing News – Friday, April 25, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday, April 25, 2008

    Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?

    Three Reasons Your Visitors Don’t Convert to Leads By Bryan Eisenberg | The [...]

  • Today In Online Marketing News – Monday April 14, 2008| Leave a Comment

    Here is an article that caught my attention today: Monday April 14, 2008

    The Internet Runs on Ad Billions by Randall Rothenberg | Wired.com.

    Randall Rothenberg CEO and President of the IAB chimes in on Regulation arguing that it is all advertiser enabled – if the advertisers are regulated the services consumers enjoy could be in peril.

        

    [...]

  • Today In Online Marketing News – Tuesday April 8, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday April 8, 2008

    Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn” (pdf). The title is self-explanatory. Readers interested in recession marketing online should read [...]

  • Phorm, Does It Perform?| Leave a Comment

    There was a great post last week on Gigaom called, Privacy Isn’t Phorm’s Biggest Problem. Phorm, as readers of this blog know delivers ISP targeted banner advertising. Phorm has been increasingly under pressure from privacy groups due to it’s targeting methods which are based on where and what users do online.
    Stacey Higginbotham, who wrote the [...]

  • Upcoming Shows I Will Be Attending| Leave a Comment

    I will be traveling this weekend and do not expect to be able to keep up with the frequent posts. If anyone is attending any of the following shows and would like to discuss some business opportunities you can contact me at marc at marcporcelli dot com.
    -March 16 – 19th | iMedia Breakthrough Summit 2008 [...]