Marketing Strategy | Marc Porcelli

Huge Opportunities Exist in The Online Dating Space| 3 Comments
I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year. One concussion is that there is a vast amount of opportunity.

Marketing Stategy: In-game advertising (Obama & EA)| Leave a Comment
I came across a very interesting post last week on Gigaom, “Obama Campaigning on Xbox 360?” At the time the post was unconfirmed – it was confirmed on Monday. Talk about an interesting marketing strategy! Even if the campaign did not yield any significant results, or measurable (which would be very difficult considering the amount [...]

Marketing Strategy: Cause Related Marketing| Leave a Comment
I subscribe to a few Media Post blogs and came across an interesting post today titled, “Cause Related Marketing Influences Sales” (Free registration required to read). As consumers become more and more aware and social responsibility grows, these types of sustainability programs will increase in popularity and scale. “The 2008 Cone/Duke University Behavioral Cause Study, [...]

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Civil Union And Domestic Partnership Targeting On Facebook, Great Opportunity For Online Marketers? http://ff.im/yDDtJ 2011/02/23
How Apple And Google Can Make The Subscription Models Work for Advertisers http://ff.im/yxT7x 2011/02/22
Creating Conditions | Disease Branding and Online Marketing http://ff.im/uMNSg 2010/12/07
The Rise Of Reward Payment Methods Online | Zynga And American Express Partner http://ff.im/uL7Ij 2010/12/07
Hooked On Technology http://ff.im/lI6qQ 2010/06/09