• Behavioural Targeting On the ISP Level Gets Targeted| Leave a Comment

    Readers of this blog will know I have been posting about Phorm and Nebuad for some time. The technology is promising, but too intrusive for many users comfort levels. Today, Nebuad CEO Bob Dykes announced he was resigning from the company. Since the early summer congress has been paying very close attention to the technology [...]

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  • Today In Online Marketing | Wednesday, July 9, 2008| Leave a Comment

    Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. “Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms – including search, social media, online video, gaming, interactive TV, and digital out-of-home – appear to be slowing, Interpublic’s Magna Global unit this morning released an [...]

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  • Today In Online Marketing | Wednesday, July 2, 2008| Leave a Comment

    The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don’t see the climate improving any time soon.” Web Design Case Study: Community By Helen Walters | BusinessWeek.com. “More and more businesses want an online networking site for [...]

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  • Today In Online Marketing News – Introducing A New Daily (Hopefully) Section| Leave a Comment

    I am going to introduce a new part of my blog that I plan on adding to daily called, “Today In Online Marketing News.” The title is fairly self-explanatory – I am going to post articles and blog entries that I find appealing and that I think you, the reader will find appearing. Here are [...]

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  • The Technology Behind Phorm And NebuAd: Deep Packet Inspection (DPI)| Leave a Comment

    I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI. Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. Network neutrality is defined [...]

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  • Phorm Is Not Alone, NebuAd Discusses ISP Data Sensitivities| Leave a Comment

    There has been so much talk about Phorm and privacy concerns in the UK, but over here in the United States it’s been fairly quite. NebuAd is getting some attention such as a post the appeared on AlwaysOn’s blog called Selling (to) the Community and most recently Right-Now Buyers. In the posts, NebuAd’s CEO Robert [...]

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  • Sanberg Joins Facebook, NebuAd and Phorm Expand and Turn Launches Turn Smart Market| Leave a Comment

    Today it was announced that Sheryl Sanberg is joining Facbebook as the new COO. Sandberg was a six-year veteran with Google as their VP of global online sales and operations. Sanberg will defiantly have her hands full with Facebook as they are churning out money faster than it’s coming in. More importantly, the advertising inventory [...]

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