• Resource | How To Prevent Fraud| Leave a Comment

    For readers interested in online marketing fraud Google has some advice on preventing it. Specifically Google emphasizes the usefulness of analyze incoming IP addresses. For more information on click fraud try Google’s, Ad Traffic Quality Resource Center.

        

  • How To Reduce Affiliate Fraud – Delay Payments Two To Four Months| 3 Comments

    I came across a very interesting study by Benjamin G. Edelman last night titled, “Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud.” There is also a useful Q&A synopsis that can be found via Harvard Business’s Working Knowledge, titled, “Reducing Risk with Online Advertising” which outlines the main [...]