• Behavioural Targeting On the ISP Level Gets Targeted| Leave a Comment

    Readers of this blog will know I have been posting about Phorm and Nebuad for some time. The technology is promising, but too intrusive for many users comfort levels. Today, Nebuad CEO Bob Dykes announced he was resigning from the company. Since the early summer congress has been paying very close attention to the technology [...]

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  • Today In Online Marketing News – Friday, April 25, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday, April 25, 2008 Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm? Three Reasons Your Visitors Don’t Convert to Leads By Bryan Eisenberg | The [...]

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  • Today In Online Marketing News – Tuesday April 8, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday April 8, 2008 Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn” (pdf). The title is self-explanatory. Readers interested in recession marketing online should read [...]

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  • The Technology Behind Phorm And NebuAd: Deep Packet Inspection (DPI)| Leave a Comment

    I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI. Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. Network neutrality is defined [...]

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  • Phorm Is Not Alone, NebuAd Discusses ISP Data Sensitivities| Leave a Comment

    There has been so much talk about Phorm and privacy concerns in the UK, but over here in the United States it’s been fairly quite. NebuAd is getting some attention such as a post the appeared on AlwaysOn’s blog called Selling (to) the Community and most recently Right-Now Buyers. In the posts, NebuAd’s CEO Robert [...]

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  • Phorm, Does It Perform?| Leave a Comment

    There was a great post last week on Gigaom called, Privacy Isn’t Phorm’s Biggest Problem. Phorm, as readers of this blog know delivers ISP targeted banner advertising. Phorm has been increasingly under pressure from privacy groups due to it’s targeting methods which are based on where and what users do online. Stacey Higginbotham, who wrote [...]

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  • ISP Targeting Ad Company Phorm Gets Targeted| Leave a Comment

    Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide [...]

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  • More On Phorm and Domestic Data Collection| 2 Comments

    I had all these great ideas on what to blog about today, but Monday took its toll on me. That being said, there were two significant articles I read today which tie into one another. The first article was To Aim Ads, Web is Keeping Closer Eye on You which appeared in the New York [...]

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