- Google Ad Manager, Importance of Metrics Measurment, Social Media ROI| 1 Comment
Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger third-party support (Ad Networks), support in 32 languages, as well as geo, date, banwidth, browesrs and domain custom targeting. It also of course can be integrated into AdSense campaigns. Users will need an AdSense [...]
- Does Banner Advertising Still Work? A DR Advertisers Perspective| 4 Comments
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently. As a DR advertiser I always look for an [...]
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