- Toyota’s Engagement Campaign with YouTube| Leave a Comment
Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here. Of particular interest was an article by the publication titled, Getting Engaged: Advertisers Search for Their [...]
- Great Advice On Negotiation| Leave a Comment
For those readers that are interested in negotiation, I came across a great article today. The article, “Negotiator, Know Thyself” is basically an except from the book Bargaining for Advantage: Negotiation Strategies for Reasonable People by G. Richard Shell. Shell is a Professor of Legal Studies and Business Ethics and Management at Wharton. The article [...]
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