- Today In Online Marketing News – Sunday June 8, 2008| Leave a Comment
Today In Online Marketing News – Sunday June 8, 2008 Google Search Ads Rile Its Big Customers By Emily Steel | The Wall Street Journal. “As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.” Who [...]
- Toyota’s Engagement Campaign with YouTube| Leave a Comment
Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here. Of particular interest was an article by the publication titled, Getting Engaged: Advertisers Search for Their [...]
- The Future of Online Video Advertising – CPA| Leave a Comment
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics. The leaders in the space [...]
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